Privat policy


By registering or placing an order on this website, you consent to the collection, use and transfer of your information under the terms of this policy. We will treat your personal information as confidential. We actively seek to comply with all applicable UK data protection and consumer legislation. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

12.1 When you shop on ElFrida Linen website, we will ask you to input and will collect personal information from you, such as name, address, email address, telephone number, credit card details, password etc. We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us.

12.2 We use your personal information for the following purposes: (a) Processing your orders; (b) administering the website and serving the website content to you (c) informing you about your purchase or related items.

12.3 We take great care to ensure that you are able to purchase products from the Site with complete confidence. We use Secure Socket Layer (SSL) technology, where supported by your browser, thereby ensuring your personal details, including payment details, are encrypted when transmitting to us. To ensure the privacy of your payment details, when you ‘proceed to checkout’, secure pages are indicated by the address on the Address/Location bar changing from http:// to https:// and a padlock in the bottom right hand status bar of your web browser.

12.4 We do not keep any credit card details on file ourselves. If you choose to save your payment details with us we use a trusted 3rd party who stores them on our behalf, and we are not able to access the full card details.

12.5 We use Cookies, tiny text files that are stored on your computer when you visit a website, to store the contents of your cart, process your orders and ensure the smooth running of the website and customer service. We do not have third party advertising on our site, thus cookies are not used to personalise advertisement to you. The embedded social networking buttons do use cookies to function, to learn about them and find out about how your data is being collected and used there, please consult the privacy policies of the respective sites. You may choose to deny some of the cookies in your Browser’s Cookie options, however, please note that the functionality of the site might be impeded by this.

12.6 If you have any questions about the Privacy Policy and the practices of with respect to personal information or your dealings with this Web site, you can contact us at