ElFrida is a family run company with a British taste, extensive expertise and high standards. Our methods of sewing date back to old traditions and proven values. We choose linen from Europe’s most reliable weavers, known for the use of the best quality flax, thus for the high durability and a pleasing, natural aesthetic of the material. Some of our linen is custom woven to our quality and texture requirements, using 100% flax fibres.

ElFida’s ethos is to embrace the natural qualities of linen. We praise it’s unsurpassed durability and adaptability to the seasons, keeping one warm in the winter and cool in the summer. But, most of all, we embrace the inevitable wrinkling of linen- the pleasant reminder of natural wilderness in our everyday lives. Thus, we invite you not to iron, but to find peace and inherent comfort in the subtle texture of linen.

ElFrida believes in individuality, innovation and freshness of new pattern combinations. Our designer, makes sure that the bed linen and clothing collection is changing and expanding. She has come up with a tasteful, original, seaming technique, making some of our products even more elegant and distinct.

Follow us and be the first to see the novelties in our collection, or contact us to have an item made especially for you!


AKLD Designe ltd
14 Goulton road,
London ,
E5 8HA
Company number